Dominate Your Local Market with Expert PPC Management for Home Remodelers
Struggling to Attract Homeowners While Paying Too Much for Clicks?
High CPCs, low-quality leads, and wasted ad spend are costing your remodeling business thousands of dollars each month. We help turn that around.
Is Your PPC Campaign Failing to Deliver Results?
Running Google Ads for your home remodeling business should bring in high-quality leads, but instead, you might be facing:
- Skyrocketing CPCs: You’re paying more for clicks that don’t convert.
- Low Quality Scores: Your ads aren’t resonating with homeowners.
- Ineffective Campaigns: Leads aren’t turning into real customers.
- Wasted Ad Spend: Your competitors are capturing the customers you’re targeting.
Every Day Without an Optimized PPC Strategy Costs You Customers.
Without proper PPC management:
Homeowners Choose Competitors Over Your Ads
If your PPC ads aren’t optimized, potential customers choose competitors instead. Weak targeting, poor ad copy, or low placement can cost you visibility. Competitors with better ads and Quality Scores capture the leads you need, gaining trust and revenue while your business misses out.
Wasted Ad Spend on Unqualified Clicks
Paying for clicks that don’t convert wastes your budget. Broad keywords, irrelevant audiences, and unclear landing pages bring unqualified traffic. For example, targeting “home repair” may attract DIYers, not homeowners ready to hire. To boost ROI, optimize targeting and focus campaigns to ensure every click drives real results.
Competitors Dominate, Leaving You Behind
In a competitive market, ineffective PPC means lost leads and revenue. Poor targeting and placement let competitors capture homeowners searching for remodeling services, reducing your visibility and opportunities. Optimized campaigns keep you ahead, attract quality leads, and drive growth—ensuring rivals don’t claim your potential projects.
Increase Your Quality Score to Get High-Quality Leads and Lower CPC
Why Quality Score Matters
Your Quality Score is Google’s rating of your ad relevance, keyword targeting, and landing page experience. It’s a critical factor in determining how your ads perform and how much you pay per click (CPC). A higher Quality Score not only lowers your CPC but also improves your ad rank, leading to better visibility and higher-quality leads.
How Quality Score Works
Quality Score is determined by three main factors:
- Ad Relevance: How closely your ad copy matches the user’s search intent and targeted keywords.
- Landing Page Experience: The quality and relevance of the landing page users are directed to after clicking your ad.
- Expected Click-Through Rate (CTR): The likelihood that users will click on your ad based on its performance and design.
Mathematical Formula:
Ad Rank = CPC Bid × Quality Score
- In this example, you achieve a better Ad Rank (32) with a lower bid due to a higher Quality Score.
- Your Actual CPC ($4.01) is lower than Competitor A’s despite their higher bid.
Benefits of Increasing Quality Score
- Lower CPC: A higher Quality Score reduces the amount you pay per click, saving money over time.
- Better Ad Placement: Ads with higher Ad Ranks appear in more prominent positions, attracting more clicks.
- Higher ROI: A combination of lower costs and more clicks leads to improved campaign profitability.
Other Factors That Contribute to Ad Rank
- Bid Strategy: Choosing the right bidding method, such as target CPA (Cost Per Acquisition) or manual CPC, helps optimize spending.
- Ad Extensions: Adding extensions like call buttons, site links, or location info improves ad performance and CTR.
- Competition: Understanding competitor activity ensures your bids and ads remain competitive.
- Device and Location Performance: Tailoring ads for specific devices or regions improves relevance and efficiency.
Take Control of Your Quality Score
By focusing on relevance, user experience, and optimization, you’ll reduce your CPC, rank higher, and attract more qualified leads. Let us help you optimize every aspect of your PPC campaigns for maximum impact.
We Transform PPC Campaigns for Home Remodelers into Lead-Generating Machines
Here’s How We Help Your Business Grow:
Reduce Your Cost Per Click (CPC)
Strategic keyword research to target homeowners actively seeking remodeling services. Smart bidding strategies to lower your costs while maintaining visibility.
Boost Your Quality Score
Engaging ad copy that resonates with homeowners and highly optimized landing pages designed to convert visitors into leads. Higher Quality Scores reduce CPC and improve ad rank.
Create Custom Landing Pages for Each Service
We design high-converting landing pages tailored to each service you offer, whether it’s kitchen remodeling, bathroom renovations, or general contracting. These pages align perfectly with your ads, increasing conversions and lowering your ad costs.
Maximize ROI Across the Customer Funnel
We implement retargeting campaigns, nurture leads with email follow-ups, and track analytics to optimize performance at every step of the customer journey.
Attract Leads Through a Lead Magnet
We craft valuable resources like eBooks, checklists, or guides for homeowners interested in remodeling. These lead magnets capture contact details, allowing you to build your email list and nurture potential customers.
Build a Follow-Up Sequence
Our automated email and text follow-up sequences ensure no lead falls through the cracks. We engage potential customers with timely, relevant messages that guide them from inquiry to project booking.
Growth Starter
$600/month
Or $1500 per 3 Months
- PPC Campaign Setup: Initial configuration for one key service (e.g., kitchen remodeling).
- Keyword Research: Focused on high-intent, low-competition keywords.
- Ad Copy Creation: Compelling ad text designed to maximize click-through rates.
- Basic Geo-Targeting: Target specific areas for efficient ad spend.
- One Custom Landing Page: A high-converting landing page tailored to your top service.
- Weekly Performance Reports: Simplified insights into ad spend, CTR, and leads.
- Basic Retargeting: Display ads for visitors who didn’t convert on the first visit.
- Budget Management: Monitoring ad spend to ensure optimal allocation.
- Conversion Tracking: Setup and tracking for form submissions or calls from ads.
- 1 Monthly Strategy Call: A consultation to review performance and align goals.
Market Dominator
$1000/month
Or $2500 per 3 Months
- Advanced PPC Campaign Management: Multi-service campaigns (e.g., kitchen, bathroom, and whole-home remodeling).
- Comprehensive Keyword Research: Including competitor analysis and long-tail opportunities.
- Multiple Landing Pages: Up to 3 optimized landing pages designed to convert.
- Lead Magnet Development: Creation of resources like checklists or guides to capture leads.
- Full Funnel Nurturing: Automated email/text follow-ups to engage leads.
- Dynamic Ad Targeting: Advanced demographic and behavioral targeting.
- A/B Testing: Split-testing ad creatives and landing pages for optimization.
- Advanced Retargeting: Retargeting segmented audiences with tailored messages.
- Detailed Bi-Weekly Reporting: Insights on ad performance, ROI, and areas for improvement.
- Unlimited Strategy Calls: Access to regular consultation for scaling and refining campaigns.