Results at a Glance
| Metric | Value | ROI/Performance |
| Leads Generated | 41 | 2 Projects won in first month |
| Projects Won | 3 | 4.88% Conversion Rate |
| Revenue Generated | $58.5K | 39x ROAS ($1500 ad spend) |
| Opportunity Pipeline | $250.22K | (Future potential) |
The Challenge
This Philadelphia-based home renovation company was struggling with:
- Overpriced, shared leads from Houzz and Angi (150–150–300 per lead, with 5–7 competitors also contacting the same customer).
- Slow follow-up systems – Leads went cold because responses took 24+ hours.
- Wasted ad spend on broad targeting (contractors, DIYers, and out-of-area renters).
The Solution: Facebook Ads + AI-Powered Automation
1. High-Intent Facebook Ads (No Lead Sharing)
- Hyper-local targeting: Focused on Philadelphia homeowners in neighborhoods with older homes (Fishtown, Society Hill, Main Line).
- Lead magnets: “Free Philadelphia Renovation Planning Guide” (no shared leads—exclusive to the business).
- Ad creatives: Video tours of recent local projects + customer testimonials.
2. AI-Powered Follow-Up System (GoHighLevel)
- Instant lead response: SMS & email automation within 5 minutes of inquiry.
- Lead scoring: AI prioritized leads based on:
- Budget ($20K+ projects)
- Homeownership verification
- Urgency (“needs renovation within 3 months”)
- Automated nurture sequences: Sent case studies, pricing guides, and booking links.
